Key Caveats and Emerging Creative Solutions to Achieve Successful Corporate Innovation

نویسندگان

  • Frederick G. Crane
  • Marc H. Meyer
چکیده

Effective, sustained innovation remains one of the great challenges facing almost every corporation. This paper outlines several key caveats that corporations need to understand and adhere to if they wish to win the innovation game. The paper also outlines emerging creative solutions being used by several corporations designed to abide by such caveats and in doing so improve their innovation success rates.

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تاریخ انتشار 2012